Win your Canadian Family Adventure with the Laughing Cow Contest


The Win your Canadian Family Adventure with the Laughing Cow Contest is open to residents of Canada who have reached the age of majority in their province or territory of residence.


The Win your Canadian Family Adventure with the Laughing Cow Contest ends on August 13 at 11:59:59 p.m. (ET).

How to enter

Visit On the Website homepage, click “Start my journey”, then “Register”. Fill out the electronic entry form by entering your name, last name, email address, telephone number including area code, province or territory of residence and the correct answer to the mathematical skill-testing question. Enter a password of your choice. You will then have the opportunity to enter the “Grand Prize” and “Instant Prizes” portions of the Contest.

Grand Prize Portion

To enter the Grand Prize portion, you must play the game on the Website to finish the 5,000 kilometres separating the house of The Laughing Cow and the city of Vancouver. You can travel kilometers by entering one or more entry codes, by answering quiz questions and/or by using Contest hints.

Entry Code

Obtain an entry code by purchasing specially marked Original or Light The Laughing Cow products, in packs of 8, 16 or 24 portions, subject to their availability. Inside the Eligible Products, you will find an entry code. There are 513,722 specially marked products in total.


Grand Prize Portion

One (1) Grand Prize is offered, of an approximate value of $5,128, consisting of:

  • Prepaid Visa gift cards totalling $5,000 applicable to the reservation of accommodations in a network of hotels and for meals, transportation and family activities
  • One cooler bag of an approximate value of $50
  • Thirteen vouchers for free The Laughing Cow products, of a total maximum value of $78

Instant Prizes Portion

Six thousand six hundred (6,600) Instant Prizes are offered in total, of an approximate total maximum value of $23,985, consisting of:

  • Five thousand (5,000) $2 discount coupons valid on purchase of a The Laughing Cow product
  • One thousand five hundred (1,500) vouchers for a free The Laughing Cow product of a maximum value of $5.99 each
  • One hundred (100) cooler bags, of an approximate value of $50 each