– Chase M Down Promotion

ELIGIBILITY: To enter and be eligible to win, a person must be a legal resident of Canada who is 16 years of age or older and who is resident and present in Canada at the time of entry and has a valid email address.

TIMING: The Chase M Down Promotion ends on April 17 at 11:59:59 PM (ET).

SPONSOR: Mars Canada Inc.

HOW TO ENTER & PLAY: PROMOTION. At any time during the Promotion Period, register and enter a participating product code to earn one (1) entry per day into the Instant Win Game and Grand Prize Sweepstakes. You can also earn additional entries into the Grand Prize Sweepstakes by referring up to a maximum of ten (10) Facebook friends. And for each friend who returns to register for the Promotion during the Promotion Period using the link in the referral, you will earn one (1) additional entry into the Grand Prize Sweepstakes. Also earn one (1) additional entry by creating an M&M’S® Chase M™ Down customized movie and earn one (1) additional entry by sharing the movie created on Twitter.

There are a maximum total of twelve (12) additional entries available to be earned for the Grand Prize Sweepstakes during the Promotion Period.

INSTANT WIN GAME AND GRAND PRIZE SWEEPSTAKES: To register for the Instant Win Game and the Grand Prize Sweepstakes, go to

Enter a valid twelve (12) digit UPC code found on participating products and click on the “Next” button. Then complete the online registration form by providing your first and last name, telephone number, age and Province, email address, confirm email address, create password, confirm password, then enter the alpha numeric captcha code and click on the “Complete Registration” Button.

Every time you enter a valid UPC Code found on the participating products, subject to the daily entry limit, you will receive one (1) game play for the Instant Win Game for the chance to win a Secondary Prize and you will also automatically receive one (1) entry into the Grand Prize Sweepstakes. Limit of one (1) Instant Win Game play and one (1) entry into the Grand Sweepstakes per person, per day. Limit of one (1) registration per person and email address. Maximum of four (4) registrations allowed per unique telephone number.


There are a total of One Thousand and Two (1002) prizes available to be won: Two (2) Sweepstakes Grand Prize and One Thousand (1000) Instant Win Secondary Prizes.

Sweepstakes Grand Prize consists of two (2) 2014 Fiat 500Ls Sport Model car.

Features include, 1.4L I4 MultiAir 16V, Transmission: 6-speed Aisin Automatic, Brown/Grey seats, Manatone Paint, sports cloth bucket seats, AM/FM/CD/MP3, Tires: 195/45R16XL, wheels:16” x 6.5” Aluminum. For additional Fiat 500L Sport Model features, visit

Approximate Retail Value based on Manufacturers Suggested Retail Price of each Instant Win Grand Prize is Twenty Four Thousand, Eight Hundred and Twenty Five Dollars Canadian ($24,825.00CDN).

1000 Instant Win Secondary Prizes each consisting of a unique PIN code redeemable for one (1) free digital SD Movie Rental from the Cineplex Store (ARV $4.99 CAD).