– Kellogg’s Eggo Target Holiday Instant Win Game


The Kellogg’s Eggo/Target Holiday Instant Win Game ends at 11:59:59 PM (ET) on 10/1.


Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at time of entry and are a registered member of the Kellogg’s Family Rewards program.

How to play

At participating Target stores, purchase any of the following specially-marked packages of Kellogg’s Eggo waffles (10 ct. – Homestyle, Chocolate Chip, and Buttermilk only); and Kellogg’s Eggo Wafflers Brown Sugar Cinnamon Roll (8 ct.) and look inside for a Kellogg’s Family Rewards code. Then, go online to to register or log in and enter your Code.


Five Hundred (500) Grand Prizes – A $50 Target eGiftCard. Total ARV of all prizes $25,000.