Michelob ULTRA Superior Year Contest


The Michelob ULTRA Superior Year Contest is open to legal residents of the fifty (50) United States and District of Columbia who are twenty-one (21) years of age or older.


The Michelob ULTRA Superior Year Contest ends at 11:59:59 p.m. Eastern Daylight Time on April 1.

How to Enter

Share of a photo with #ULTRASUPERIOR and #CONTEST and tell us “Your 2019 ULTRA Resolution”.



A trip for winner and one (1) guest to Nashville, Tennessee. Winner will also receive $95,000 cash. Trip consists of round-trip air transportation, double-occupancy hotel accommodations for two (2) consecutive nights, opportunity to attend a one (1) hour workout session with Shawn Booth and access to Shawn Booth’s fitness app “Boothcamp”.

Approximate Retail Value (“ARV”) of the trip is up to $5,000.00. Actual value depends on city/day/time of departure. Total ARV of all prizes is up to $100,000.00.