– Maybelline 100 Years

ELIGIBILITY: The Maybelline 100 Years Promotion is open only to legal residents of the 50 Contiguous United States and the District of Columbia ( includes Alaska & Hawaii), who are at least 18 (except Alabama and Nebraska 19 and 21 Mississippi) years of age or older.

TIMING: The Maybelline 100 Years Promotion ends at 11:59:59 PM ET on May 1.

HOW TO PARTICIPATE: To participate, go to to gain access to a registration form. Limit of one (1) Instant Win gameplay per person, per email address, per day.

PRIZES: A total of One Thousand One (1,001) prizes will be awarded during the Promotion.

SWEEPSTAKES GRAND PRIZES (1): One (1) Grand Prize will be awarded, consisting of a trip for two (2) to New York City. Prize package includes:

  • Round-trip coach air transportation for winner and guest from a major airport, as determined by Sponsor, near the winner’s home within the continental U.S. to New York City
  • One (1) double occupancy standard room for one (1) day/one (1) night
  • Roundtrip ground transportation to and from airport and hotel
  • Roundtrip ground transportation to and from hotel and event
  • $500 spending money awarded in the form of an AMEX Gift Card
  • Two (2) Tickets for a VIP Exclusive Maybelline event in New York, NY in 2015

The Approximate Retail Value (“ARV”) of all Grand Prizes is $5,000.

INSTANT WIN PRIZES (1,000): A total of One Thousand (1,000) Instant Win Prizes will be awarded, as detailed below (one (1) prize per person):

  • One Thousand (1,000) 100 Years Products

The ARV all Instant Win Prizes is $1,000.00.

The ARV of all prizes is $6,000.