Cheetos Win What You See Contest

ELIGIBILITY

The Cheetos Win What You See Contest (My Cheetos Swag Instant-Win Game) is open only to legal U.S. residents residing in one of the 50 U.S. states or the District of Columbia, who are 13 years of age or older.

PERIOD

The Cheetos Win What You See Contest ends at 11:59:59 p.m. CT on September 2.

HOW TO ENTER

During the Promotion Period, purchase any CHEETOS brand product and look for a uniquely-shaped CHEETOS snack. Take a photo of the uniquely-shaped CHEETOS snack. Next, visit CheetosWinWhatYouSee.com and follow the online instructions submit your Photo and title of your CHEETOS snack.

To enter without making a purchase, visit CheetosWinWhatYouSee.com, choose any CHEETOS snack photo provided in the photo gallery and follow the online instructions to provide a title of the CHEETOS snack photo you selected and submit your Entry.

PRIZES

Random Drawing Prize

One (1) Random Drawing Prize will be awarded for the Promotion consisting of $11,112.00, awarded in the form of a check, payable to winner.

Entry Period Prizes: Eight (8) Entry Period Prizes will be awarded for the Promotion, one (1) per Entry Period. Sponsor and Sponsor’s agency will create a prize package to offer to the winner based on the shape of the CHEETOS snack provided in the winning Entry within a budget of $11,111.00. The prize might consist of an item, a trip for winner and up to three (3) guests, and/or an experience as determined by Sponsor, in Sponsor’s sole discretion. For example, if you submit a CHEETOS snack shaped like an ocean creature, Sponsor may create a prize package including a trip to a beach destination; or if you submit a CHEETOS snack shaped like a musical instrument, Sponsor may create a prize package including backstage passes to a popular concert. Approximate Retail Value (“ARV”) of each prize: $11,111.00. Winner may take a cash alternative of $11,111.00 in lieu of the prize package.

Applicable to “Trip” Entry Period Prizes: A trip prize may include air transportation for winner and up to three (3) guests, quad-occupancy hotel accommodations for the appropriate number of nights, event tickets, and spending money. Travel, accommodations, and/or events are subject to availability and change. Ground transportation, meals, gratuities and all other expenses not specified herein are solely winner’s responsibility.

Total ARV of all prizes is $100,000.00.

Instant-Win Prizes

Two hundred fifty (250) / Set of playing cards. / ARV: $12.00 each.

Two hundred fifty (250) / Luggage tag. / ARV: $11.00 each.

Five hundred (500) / Magnet. / ARV: $4.00 each.

One thousand (1,000) / Printable commemorative pedestal, awarded via Web Site. / ARV: $ .05 each.

Total ARV of all Instant-Win Prizes $7,800.00.