Caramilk Unlock the Secret & you could Win $100,000 Contest

Eligibility

The Caramilk Unlock the Secret & you could Win $100,000 Contest is open to all legal residents of Canada who have reached the age of majority in the Province or Territory in which they reside.

Period

The Caramilk Unlock the Secret & you could Win $100,000 Contest ends at 11:59 p.m. ET on October 13.

How to Enter

PARTICIPATING PRODUCTS ENTRY

To enter this Contest, look for a unique 12-digit alpha PIN code inside specially-marked Caramilk Singles (50g) and Multi-Pack (4x50g) bars. Then, enter the PIN at Caramilk.ca during the Contest Period and provide your full name and email address.

NO PURCHASE NECESSARY ENTRY

To enter without making a purchase of a Participating Product, you may request a PIN by sending a 75-word handwritten essay about why you love Caramilk along with your full name and email address on an 8” x 11” piece of paper and mail it in an envelope with proper postage to:

Caramilk Unlock the Secret, c/o BSTREET Communications, 40 Holly Street, #802, Toronto, ON, M4S 3C3

Limit one (1) request per outer envelope with sufficient postage. Each PIN is valid only for a single entry. Ten (10) Contest entries, per email address/person, per day.

Prizes

Each holder of a Winning PIN is eligible to win a prize. The prizes consist of three parts:

  • A cash prize of $1,000.00
  • A cash prize of $1,650.00 (replacement cash prize in lieu of a trip for two (2) to Toronto, ON equivalent to the approximate retail value of the trip)
  • A chance to win one (1) grand prize of $100,000.00

There are ten (10) Instant Win Prizes available to be won and the number of Instant Win Prizes available will diminish throughout the Contest Period as they are awarded. There is one (1) Grand Prize available to be won from among the Instant Win Prize winners.

The total approximate retail value of the Instant Win Prizes is $26,500.00 and the total approximate retail value of all Prizes (including the Grand Prize) is $126,500.00.