Bake it Possible Contest

Who can enter

You are eligible to the Bake it Possible Contest if you are have reached the age of majority in your province of residence (18 years old in Alberta, Manitoba, Ontario, Prince Edward Island, Quebec, and Saskatchewan; 19 years old in British Columbia, New Brunswick, Newfoundland, Northwest Territories, Nova Scotia, Nunavut, and Yukon) and are a legal Canadian resident residing in Canada at the time of the Contest Finals.


The Bake it Possible Contest ends on December 4 at 11:59 p.m EST.

How do I enter

To enter, post a photo and the name of your original recipe that uses at least one participating Pillsbury or Betty Crocker baking product available in Canada on a public Twitter, Instagram or Google Plus account using the #BakeItPossible hashtag, or submit online at or


10 Finalists will each win a trip to the greater Toronto area to compete for cash and possible merchandise prizes. Trip includes round-trip coach air transportation for finalist from major airport nearest finalist’s home, hotel accommodations consisting of one double occupancy room for two nights at a hotel of General Mills’ choice, and daily meals or a per diem amount for daily meals. Approximate retail value of each Finalist prize package is $12,000.


One (1) Grand Prize Recipe Winner receives $10,000 cash prize.