Eligibility
The Peel to Reveal Contest is open to residents of Canada who have reached the age of majority in their province or territory of residence.
Timing
The Peel to Reveal Contest ends at noon (ET) on October 2.
How to enter
In-store portion
To enter this portion, visit one of the 165 participating stores. During the store’s activation days, an ambassador will greet you and invite you to play a game on an electronic tablet. Two to four entrants are needed for the game to take place. To play and for a chance to win a prize, you must first fill out the entry form by entering your name and email address. You will then be invited to choose a product and peel the wrapping virtually. According to the results, one entrant is eliminated and the other entrants go to the next round until only one entrant remains. All eliminated entrants receive a consolation prize, i.e. $1 discount coupon for a Mini Babybel or The Laughing Cow product. The remaining entrant will be invited to draw a card from those available in the Contest box and shall be eligible to win the prize on the card drawn from those still available for that day. To win the prize, the entrant must answer correctly the mathematical question on the document identifying the prize.
Internet portion
To participate in this portion, go to peeltoreveal.ca and click on the entry button. Enter your contact information: name, last name, full address, telephone number, email address, province and postal code.
Prizes
In-store portion
There are sixty (60) prizes to be won in each 192 participating stores which are divided among three Canadian cities. These prizes are: forty-four (44) $2 discount coupons applicable to a Mini Babybel or The Laughing Cow product; fifteen (15) Mini Babybel or The Laughing Cow products of an approximate value of $5.99 each; a $25 gift card redeemable in the participating store where the gift card was awarded. See paragraph 7.6 for all terms and conditions which apply to the discount coupons and gift cards.
Internet portion
In total, twenty-seven thousand ten (27,010) prizes are offered:
- Ten (10) prizes, each consisting of one-year supply of Mini Babybel and The Laughing Cow products (awarded as 52 coupons of a maximum value of $5.99, for a total maximum value of $312 per prize)
- One thousand (1,000) Mini Babybel or The Laughing Cow products, awarded as coupons with a maximum value of $5.99 and redeemable in store for a Mini Babybel or The Laughing Cow product
- Three thousand (3,000) $3 discount coupons applicable to a Mini Babybel or The Laughing Cow product
- Eight thousand (8,000) $2 discount coupons applicable to a Mini Babybel or The Laughing Cow product
- Fifteen thousand (15,000) $1 discount coupons applicable to a Mini Babybel or The Laughing Cow product